Brim Coffee originated in the early 1960s as a canned, strictly decaf coffee product made by General Foods. And really, something like the Beetle is actually a special case: it wasn’t just a well-known product, it was a cultural icon on a level that very few products or brands ever achieve. Its trademarks were acquired by River West and sold to CVS, where it is back on the shelves as a stealth store brand. Because temperature, timing and water flow determine the quality of your brew, this coffee maker comes with a powerful and precise heater to quickly reach the optimal temperature (197.6°F to 204.8°F) and maintain that temperature throughout the brewing process. Other uses.

Brim had been off-market for 15 years before we acquired the rights from Kraft. The coffee brand? It is a good place to contemplate the business potential of “the brand” in free-floating form, unmoored to any product or company that may have actually created it. The original products disappeared from shelves in the mid-1990s amid corporate reshuffling. (“O.K. Here’s a rundown of the new product line, which includes two burr grinders, an automatic drip coffee machine, a pourover coffee kit and a cold brew kit:Brim Pour Over kit.

If you’re a coffee drinker of a certain age, chances are you remember a long-running series of TV spots for Brim. (gone the way of the dinosaur)make people hallucinate and everything? Or did it die like Dolly Madison, Walker Scott, and Kenner?a regular cup of it wasn't satisfying. This is essentially the situation that River West brokered with the Nuprin brand, which was a dead line of ibuprofen painkillers (once upon a time backed by the widely known “Nupe it” ad campaign). Ownership of the brand has changed hands more than once since then, eventually leading to an acquisition by Sensio in 2014. In contrast to the fanatical-devotion theory, part of the point of most branding is very specifically to circumvent conscious thought. America — show us your Underalls!”) It spawned “flanker” brands like Summeralls, Winteralls and Slenderalls. Product image courtesy of Brim.For $49.99, the Smart Valve Cold Brew Coffee Maker includes a brewer and a decanter, each with its own lid; the valve opens upon placing the brewing onto the decanter, allowing brew to pass through one of the included felt filters.Brim’s automatic 8-Cup Pour Over Coffee Maker bears some stylistic similarity to the The machine also offers “brew pulse” technology that pauses the water for blooming, features a 1500-watt heating element capable of maintaining water temps in the SCA-recommended range of 197-204F, and will carry a price tag of $179.99.At $69.99, the Brim Electric Handheld Burr Grinder has a four-tiered structure similar to an electric pepper mill, with a battery-powered motor on top driving steel burrs in a grinding chamber below, a hopper in the center and grinds receptacle at the bottom. “Stanley never made ladders.” This is an excellent example of what “brand equity” really means in the marketplace. According to Wikipedia Brim was made between 1961 and 1995. As surely as the ownership of brands has consolidated through one megamerger after another, the consumer market seems to be moving in the opposite direction, with an individualism-fueled demand for almost unlimited variety.

He seems not just nostalgic but almost hurt about the fate of the “castoff brands” of the world. We circled back around to Beanstalk’s ideas for River West’s brands, particularly Brim.

The BRIM Team. It’s very doubtful that the typical White Cloud buyer is aware that the product is available only at Wal-Mart.

She went on to explain that while the bottle color would be the same, its shape would be different. Lazar tried to give me about six large bags of samples, but I demurred on account of limited luggage space. Such cases are misleading, though, because they are not typical of most of what we buy. Brim (hat), projection of stiff material from the bottom of a hat's crown Brim, a brand of decaffeinated coffee formerly owned by General Foods; Bream or brim, used to describe several fish: .

Phantom wanted to get into the crowded U.S. hosiery market, says Svetlana Sturgeon, vice president of sales and marketing for Phantom, and it made a certain amount of sense to leverage a name far more familiar to American consumers than Silks would be.

In this case that turned out to be “intimate-apparel solutions,” which means anything you wear under something else that’s “functional and fashion-forward,” Sturgeon says. its origins were budget, Brim was a leading player in the first wave of coffee—convenient, accessible and available to the masses.” I have to ask my mother if she ever drank it. Brim Coffee originated in the early 1960s as a canned, strictly decaf coffee product made by General Foods. 1. “Fill it to the rim — it’s great stuff!” Earle was intrigued with Underalls. Ownership of the brand has changed hands more than once since then, eventually leading to an acquisition by Sensio in 2014.

And one man after another leaned into our space and pointed at the bags and boomed, “Eagle!” Big hands reached toward the bags to get a scoop of snacks that the old Eagle had never made, and at the time were not in stores, and big voices declared, “I remember those!” River West Brands is helping revive three ‘‘ghost brands’’ that had largely disappeared from store shelves. Consumers may still fill cups to the rim, but they are now instead urged by the company first and foremost to “Brew Like an Artisan,” a slogan aimed squarely at the modern specialty coffee market.Brim Coffee originated in the early 1960s as a canned, strictly decaf coffee product made by General Foods. While he recognizes that a given brand might not be able to survive in the portfolio of a multinational, different sorts of business models might work to sustain it.