Together, we are creating a future where things like mobility, autonomy and connectivity are flexible, memorable, mindful, and most of all, empowering. It helps the company create business agility by teaching the overall organization to experiment with different tools and methods. Ford talked about making the tenets of design thinking available to everyone through educational programs. To increase the effectiveness of field research, a company should create a cross-functional research team. But, while we believe more than ever that mobility drives human progress, the world has progressed too. within the production process to understand requirements and share insights on what it will take to deliver the right value at the right cost.Yet, even field research has to be agile.

It also included lining up suppliers and selecting available materials from those suppliers that could be used for the mass production of PPE gear. Additionally, Ford must create physical product designs that inspire consumers and fit its target market's ethos. Sandy Fershee, the Lab Director of D-Ford Detroit, helps infuse design thinking across Ford.To understand how various established organizations are developing adaptive businesses, I interviewed Sandy Fershee, Lab Director of D-Ford Detroit, for the Ford Motor Company. It's not easy to create an agile culture. memorable, mindful, and most of all, empowering. To create more flexibility in how a person can use the truck's interior cab, Ford included a way to convert the gear shift into a flat surface where the owner can place their laptop, eat lunch, or roll out design plans. HCD is also known as design thinking. Determine opportunities and inform the development of winning strategies using human-centered design methodologies.3. The 72 hours included designing, testing and developing an approved face shield prototype with guidance from hospital workers. Ford shared how a cross-functional team helps every group (design, manufacturing, marketing, etc.) Specialties: public speaking, moderation skills, strategic advice, market research, and market positioning You can contact me at mlopez@lopezresearch.com or @maribellopez on Twitter.Opinions expressed by Forbes Contributors are their own.I help firms understand AI, mobile and cloud to improve their businessAnnouncing 'D-Ford': Creating Tomorrow, Starting with People

It's essential to listen to how individuals talk about an idea in relation to their lives.

Criteria, such as agility, are vital for growing and maintaining any business.

In short, it's a great way to approach creating a culture of agility.

A Day In The Life is a type of ethnographic research where the researcher follows and observes a user through a typical day, week, or month. D-Ford works with groups within the organization to tests concepts, create prototypes and iterate designs based on user feedback. It … Together, we are creating a future where things like mobility, autonomy and connectivity are flexible,

It uses human-centered research to uncover insights that contribute to all phases of the design process.

HCD helps companies create better solutions and decisions. Fershee described how this type of HCD technique helps Ford create better products through combine tools such as customer diaries with field research. D-Ford is a human-centered design (HCD) lab that works within Ford to champion the user's voice, including the company's customers, employees, and business partners. C’est une méthode centrée sur l’utilisateur, ayant pour but de réaliser des services innovants. D-Ford wants to help groups across Ford use design thinking principals to solve critical challenges. This activity's objective is for the researcher to understand the routine and typical activities of a user that the user performs by mere habit and that the user would perform subconsciously. To do this, Ford has organized five D-Ford labs around the world — Detroit, London, Melbourne, Palo Alto and Shanghai. Empathie, créativité, co-création, itération et droit à l’erreur sont au cœur de cette méthodologie d’innovation. It also must deliver on the promise of self-driving cars at a rate that matches or beats its competitors. impactful ways of solving their problems, and get those solutions into their hands as fast as possible. Cette approche développée à Stanford dans les années 80 a pour but d’appliquer la démarche d’un designer pour répondre à un problème ou à un projet d’innovation. However, there are significant signs that the move to HCD has done just this.

These discoveries led the automaker to develop new lie-flat seats, add outlets with power on board in the flatbed, and places for clamps on the tailgate. Cette manière de réfléchir et d’innover s’appuie de manière très importante sur des retours d’utilisateurs.

(Remember these studies can also be used to discover opportunities to improve employee application and process experiences.) Outside of these hands-on labs, the uptake of design thinking is more variable and sometimes controversial. My mantra is, "Always be progressing. I help companies understand and navigate digital transformation by analyzing today's most powerful tech trends, including mobile, cloud big data analytics, and IoT.

Build confidence and optionality in business decisions through early and rapid trial and error.But D-Ford isn't an island. In the days of mobile application design, Lopez Research described how companies should perform "A Day in the Life" studies of your customers and employees. Help teams across Ford in building empathy for customers of today and tomorrow.2.

Company, his vision, captured in a famous ad from 1924, feels as radical as ever. Digital transformation has been a hot topic across the C-suite during the past several months as companies look to improve efficiencies. Listening happens in many formats. Fershee shared how it's not just about showing people a prototype or being in the field. Within a 72-hour timeframe, Ford went from idea to execution on creating face shields for healthcare workers.